Just ran across a great article about some great social media guidelines which some of the bigger companies use when considering how they are going to open up and share information with their user base. While some of these may seem a little generic (i.e. Zappos – Be real and use your best judgment.) there are actually quite a few good ones in here. So weather you are an employee of a large company or or just trying to promote your own small business, it can never hurt to have some pointers about social media.
- INTEL
Always pause and think before posting. That said, reply to comments in a timely manner, when a response is appropriate. But if it gives you pause, pause. If you’re about to publish something that makes you even the slightest bit uncomfortable, don’t shrug it off and hit ‘send.’ Take a minute to review these guidelines and try to figure out what’s bothering you, then fix it. If you’re still unsure, you might want to discuss it with your manager or legal representative. Ultimately, what you publish is yours – as is the responsibility. So be sure
- Kodak
Post frequently. It’s a lot of work but don’t post to your blog then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your blog if they can’t expect new content regularly.
read all of the guidelines here
